June 27, 2025

We are pleased to announce that our President, Kozo Nishimori, has authored a new book, “Practical Pharmaceutical Marketing,” published by Medical Review Co., Ltd.

New Book Release: “Practical Pharmaceutical Marketing”

Author: Kozo Nishimori

Publisher: Medical Review Co., Ltd.

Price: ¥2,750 (¥2,500 + tax)

Format: A5 size / 314 pages

Table of Contents

Chapter 1: Introduction to Prescription Pharmaceutical Marketing

Chapter 2: Brand Planning and Marketing Strategy Development

Chapter 3: Forecasting

Chapter 4: Marketing Research

Chapter 5: Medical Strategy

Chapter 6: Pricing Strategy

Chapter 7: Sales Force Management and Community Healthcare

Chapter 8: The Future of Pharmaceutical Marketing and Its Prospects

Now available at major bookstores nationwide, as well as online at Amazon and Rakuten Books.